Our Journey
The Beginning
What started as a creative hobby became something special. I began crafting unique clay jewellery pieces for friends and family, discovering my passion for creating beautiful, handmade accessories that told a story.
Life Changes Everything
When COVID-19 changed the world, I embraced the challenge and took my jewellery to Etsy, reaching customers beyond my circle. This transformative year also brought the joy of welcoming my first baby, teaching me to balance creativity with motherhood.
Growing With Grace
Navigating the beautiful chaos of being a new mum while nurturing my growing business. Every naptime became an opportunity to create, and every small milestone felt monumental as I learned to balance my roles as both mother and maker.
Expanding Horizons
A year of beautiful expansion in every sense. I broadened my jewellery range and began designing wedding rings, creating pieces for life's most precious moments. The year was crowned with the arrival of my second baby, doubling both my joy and my juggling skills.
Forge & Lumber Is Born
A pivotal moment in our journey - the official launch of Forge & Lumber. This milestone represented years of passion, dedication, and craftsmanship coming together under one beautiful brand, ready to share our story with the world.
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Flourishing Growth
Forge & Lumber blossomed beyond our wildest dreams. We expanded our creative horizons, introducing new jewellery categories and exploring innovative designs. Each piece continued to reflect our commitment to quality craftsmanship and meaningful beauty.
Introducing Eloree
The next chapter begins with the launch of Eloree Jewellery - our dedicated brand for everyday elegance. Designed for the modern woman who values both style and substance, Eloree represents accessible luxury for life's daily moments.
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