Our Journey

2019
2020
2021
2022
2023
2024
2025

The Beginning

What started as a creative hobby became something special. I began crafting unique clay jewellery pieces for friends and family, discovering my passion for creating beautiful, handmade accessories that told a story.

2019 - Clay jewellery beginnings

Life Changes Everything

When COVID-19 changed the world, I embraced the challenge and took my jewellery to Etsy, reaching customers beyond my circle. This transformative year also brought the joy of welcoming my first baby, teaching me to balance creativity with motherhood.

2020 - Etsy launch and first baby

Growing With Grace

Navigating the beautiful chaos of being a new mum while nurturing my growing business. Every naptime became an opportunity to create, and every small milestone felt monumental as I learned to balance my roles as both mother and maker.

2021 - New mum entrepreneur

Expanding Horizons

A year of beautiful expansion in every sense. I broadened my jewellery range and began designing wedding rings, creating pieces for life's most precious moments. The year was crowned with the arrival of my second baby, doubling both my joy and my juggling skills.

2022 - Wedding rings and second baby

Forge & Lumber Is Born

A pivotal moment in our journey - the official launch of Forge & Lumber. This milestone represented years of passion, dedication, and craftsmanship coming together under one beautiful brand, ready to share our story with the world.

Visit Forge & Lumber
2023 - Forge & Lumber launch

Flourishing Growth

Forge & Lumber blossomed beyond our wildest dreams. We expanded our creative horizons, introducing new jewellery categories and exploring innovative designs. Each piece continued to reflect our commitment to quality craftsmanship and meaningful beauty.

2024 - Forge & Lumber growth

Introducing Eloree

The next chapter begins with the launch of Eloree Jewellery - our dedicated brand for everyday elegance. Designed for the modern woman who values both style and substance, Eloree represents accessible luxury for life's daily moments.

Discover Eloree
2025 - Eloree Jewellery launch